Troy examines the relationships between elite and popular culture, the professional theatre and the fashion show, as well as the presumed polarity between classical and Orientalist sensibilities. This tension lies at the heart of haute couture, which, although designed for the wealthy, was also intended to be adapted for sale in department stores and other clothing outlets that catered to a broader consumer market. Focusing on a leader of the French fashion industry, Paul Poiret, Troy uncovers a logic of fashion based on the tension between originality and reproduction that bears directly on art historical issues of the period. In Couture Culture, Nancy Troy offers a new model of how art and fashion were linked in the early twentieth century. At the same time, world-famous fashion brands were examined and answers were sought to the questions of how art trends affect the fashion world and how they guide them. In this context, the connection between art trends and fashion is questioned in this study. From the 19th century when the modern fashion phenomenon was born, fashion designers have been handled as artists by most researchers, and many have argued that they are performing art by being influenced by art trends, separating themselves from other fashion designers. For this reason, when fashion looks for new sources of inspiration, art is one of the main sources for which it seeks help. Fashion, which includes all the concepts of beauty, is the companion of art. It is seen that the fashion and fashion phenomenon renewed by cycles in time in the works of art from the ancient times to the present day is not just about clothing. Fashion designers have now begun to design works of art, which they interpret with their traditional social structure, with a universal originality within a more global art focus. At the beginning of the 20th century, art trends influenced fashion design as well as many other branches of art, a period in which artists and fashion designers took different approaches. The integration of the concept of fashion as an integral phenomenon in daily life and its constant change and development caused it to be associated with many social disciplines.
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